Privacy Policy
Last updated: January 2026. This Privacy Policy explains how future-punk.com (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit our William Hill betting affiliate website.
1. Information We Collect
We may collect the following types of information:
- Personal identifiers: name and email address, if you voluntarily submit them via contact forms or newsletter sign-up.
- Technical data: IP address, browser type, device type, operating system, and approximate location derived from your IP address.
- Usage data: pages visited, time spent on pages, referral sources, and click-through behaviour.
- Cookies and similar technologies: as described in our Cookie Policy below.
2. How We Use Information
We use the collected information for the following purposes:
- Analytics: to understand how visitors use our site, measure traffic, and improve content and navigation.
- Affiliate tracking: to record clicks on affiliate links to William Hill and other partners, ensuring correct commission attribution.
- Site improvement: to diagnose technical issues, prevent fraud, and enhance user experience.
- Communication: to respond to enquiries if you contact us via email or form.
3. Cookie Policy
We use cookies and similar technologies (e.g., pixels, local storage) to collect information about your browsing activity.
Types of cookies we use:
- Strictly necessary cookies: required for core website functionality, such as security and cookie consent preferences.
- Analytical/performance cookies: allow us to count visits and traffic sources (e.g., Google Analytics).
- Affiliate tracking cookies: set when you click an affiliate link to a casino, enabling the affiliate programme to track referrals.
- Functional cookies: remember choices you make (e.g., language preferences).
Opt-out options: You can manage or disable cookies via your browser settings. You may also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. For third-party affiliate tracking, please refer to the respective casino or affiliate network’s cookie policy. Note that disabling cookies may affect site functionality.
4. Third-Party Links
Our website contains links to third-party websites, including online casinos, bookmakers (such as William Hill), and other affiliate partners. Once you leave future-punk.com, you are subject to the privacy policies of those third parties. We do not control and are not responsible for their privacy practices or content. We encourage you to read the privacy policy of every website you visit.
5. Your Rights
Depending on your location, you may have the following data protection rights:
- UK and EU (UK GDPR / EU GDPR): Right to access, rectification, erasure (“right to be forgotten”), restriction of processing, data portability, objection to processing, and the right to withdraw consent at any time (where processing is based on consent).
- US residents (CCPA/CPRA, where applicable): Right to know what personal information is collected, right to delete, right to opt out of “sale” or “sharing” (we do not sell personal information in the traditional sense, but affiliate cookies may be considered sharing), and right to non-discrimination.
- Other jurisdictions: You may have similar rights under local law.
To exercise any of these rights, please contact us at the email address below. We will respond within the legally required timeframe.
6. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law. Usage data and analytics records are typically retained for up to 26 months. Affiliate tracking cookies expire according to the terms set by the respective affiliate programme (often 30 days to 90 days). Contact form submissions are retained for up to 12 months after the enquiry is resolved, unless a longer period is required for legal or accounting purposes.
7. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:
Email: privacy@future-punk.com
We will do our best to address your enquiry promptly.